Job Descriptions in Marketing and Sales
Vice President of Marketing
Job Description
Develops and implements strategic and tactical marketing programs to drive revenue growth and product contributions. Accountable for all aspects of brand performance including identifying business issues and creating solutions to drive brand performance. Develop brand strategies and manage implementation of brand campaigns and programs. Monitors brand revenue and expense forecasts to achieve revenue and earnings targets. Manages all vendor and agency relationships to achieve maximum Return on Investment (ROI) on all marketing programs. Maintains and develops marketing staff. Provides appropriate direction to field sales team to assure optimal execution of all programs. Works with Corporate Development, Project Management and senior management regarding strategic planning and product development. Works with research professionals to provide commercial input to the development of new products.
Education/Experience
Requires a BS in scientific field, MBA is highly desirable and a minimum of 2 years strategic marketing experience and 4 years marketing experience in biotechnology/pharmaceutical business development environment. Prior experience in successful product launches is desirable.
Marketing Research Analyst
Job Description
Provides information on marketed and pipeline products, including assessment of strategic direction and marketplace analysis. Uses primary and secondary qualitative and quantitative market research data to create financial models and provide analytical support to existing and new marketing and sales strategies. Researches market trends, awareness, adoption and attitudes of newly launched products. Analyzes provider, patient and other relevant data sets to support targeting strategies for sales and marketing promotions.
Advises management on competitive activities and strategies and performs market research to support business development, including market assessment, feasibility, profitability and strategic fit. May interface with external partners, vendors or clients, to support both direct and indirect market research efforts. May be expected to deliver regular communications and/or briefings in support of strategic efforts, global market awareness and product development activities.
Education/Experience
Requires BS in Economics, Econometrics, Statistics or financial analysis combined with 1-3 year's experience in data analysis and marketing research in a healthcare/pharmaceutical environment. Exceptional verbal and written skills are required to effectively synthesize information and communicate direction to management.
Product Marketing Manager
Job Description
Responsible for managing all aspects of product marketing, product strategy and development, strategic planning and creation and implementation of marketing strategies. Specific responsibilities include business case development for new/existing product initiatives, launch plan creation, management of product life cycle, and high level technical and sales support to internal and external groups. Provides direction to sales training to identify training needs and interfaces with Sales Managers and Sales Consultants to identify and address product issues/opportunities. Works with Market Research to develop sales forecasts and identify primary and secondary market research needs. Manages marketing resources and builds and sustains relationships with internal and external customers. Also involved in product definition, product feature positioning, forecasting, competitive analysis, solution pricing, and development of marketing materials.
Education/Experience
Requires a BS or MS in life sciences or a related discipline; MBA is desirable, plus 3-5 years experience in marketing with emphasis on market strategy, product development and business case analysis in a life science research environment.
