Optimizing Online Communications Tools for Biotech

March 4, 2008

Sponsors: Business Wire and Zoomedia

Speakers: (each doing a 15 min presentation followed by Q&A from audience)

Vanessa Silva, Director of Client Services at Zoomedia, will present a case study to illustrate best practices in implementing Search Engine Marketing (SEM) strategies for the Biotech industry. Zoomedia is a leading communications agency for the life sciences industry. Presentation

Joel Tesch, Regional Manager for Northern California at Business Wire will discuss how to use the latest Search Engine Optimization (SEO) tools in preparing press releases for the Biotech industry. Business Wire is a global leader in corporate news distribution to Investors and the Media. Presentation

Jennifer McClure, Executive Director of The Society for New Communications Research, will illustrate new ways to measure the value of your online PR efforts and compare today's strategies to traditional methods. The Society for New Communications Research is a nonprofit global think tank dedicated to the advanced study of new media and emerging trends in communications.Presentation

Jamie O'Donnell, Co-Founder of SEO-PR, will discuss ways to use multiple search channels for effective promotion, including Google web, news, blogs, video and image searches. SEO-PR offers companies and their agencies a range of search engine optimization and website promotion services. Presentation