Sponsored by:

Cardiac care has been a primary driver in device and drug development. Investment and reimbursement have traditionally been very favorable to technology that focuses on advancing cardiac management. And to that end, technology not only results in a large number of new devices but, is the driver for creating new medical expertise in areas such as: Interventional Cardiology, Electrophysiology Cardiology, Telemetry Labs, EP Labs, and Cath labs. The medical technology industry has worked hand-in-hand with the medical community to push the boundaries of technology and medicine. And in doing so they have restructured the pathway to market. Our round-table panel of experts will explore the key issues and considerations in deciding which technology to advance in cardiac care. Will the technology require a new procedure to be developed in order for it to be used? Will a new medical expertise be developed in support of the technology? Will new reimbursement codes be required? Will the technology be outdated by the time it reaches the market? Or will it be too new and expensive to be reimbursed?

Panel Moderator:

Frank F. Rahmani
Partner, Cooley Godward Kronish LLP

Panel Speakers:

Bill Van Antwerp
Distinguished Scientist, Medtronic S&T

Mitchell J. Nelles, PhD
Vice President, R&D and Technical Operations, CEO, XDx

Bruce Phelps, PhD
Chief Technology Officer, Aviir, Inc.

• When: July 8, 8:00am - 10:00am
  
• Where: Cooley Godward Kronish LLP, Palo Alto, CA Directions.
  
• Attire: Business Attire Suggested

Registrations:
If you are an employee of a Partner or Sponsor company, please contact
Program Director, Misha Tsirulnikov to obtain your complimentary registration.

On-line reservations: CLICK HERE
Reservations by mail or fax: CLICK HERE

Early Bird Registration through July 6, 2008:
$10.00 BayBio Members
$25.00 Non-Members

On-Site Registration, July 8, 2008:
$20.00 BayBio Members
$40.00 Non-Members

• Pre-registered attendees will receive an immediate receipt/confirmation after submission.
  Please print this receipt/confirmation and bring it with you to receive your conference credentials.
  Photo ID (driver's license or passport) will be required at check-in.
• All sales are final - BayBio offers no refunds.

Please mail your event-related questions to: events@baybio.org or you can contact us via phone: 650-871-7101.
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