First-to-market is an essential strategy for many companies given the bonus of considerable return on investment: the market leader status as well as a gain of market share. On the opposite side of this strategy are companies that prefer to follow in someone else’s footsteps with less financial burden and a greater potential for success. After all, quite a few of the first-to-market companies have crashed and burned. The road to the first product on the market is tumultuous: there is pressure from venture capitalists, scientific and technical challenges to overcome, plenty of unknowns about the market, the costs and the reimbursement issues, as well as a threat of competitors closely behind with a cheaper and better product. Join a panel of industry professionals for a discussion of both strategies as well as lessons learned.

What: Therapeutic Breakfast Series First-to-Market: Bonus or Burden? When: September 24, 2009 8:00 - 10:00am Where: Theravance, Inc. 901 Gateway Blvd. South San Francisco, CA, 94080 Directions Parking: Free parking Attire: Business attire suggested Cost: Early Bird Registration through Sept. 23: $10.00 - BayBio Members $20.00 - Non-Members On-Site Registration, Sept. 24: $20.00 - BayBio Members $40.00 - Non-Members

Registration (If you are an employee of a Partner or Sponsor company, please contact Program Director, Misha Tsirulnikov to obtain your complimentary registration.)

• Pre-registered attendees will receive an immediate receipt/confirmation after submission.
• Please print this receipt/confirmation and bring it with you to receive your conference credentials.
• Photo ID (driver's license or passport) will be required at check-in.
• All sales are final - BayBio offers no refunds

Please mail your event-related questions to: events@baybio.org or you can contact us via phone: 650-871-7101.

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