 |
 |
 |
|
BayBio Bills Move Out of Committee
Several bills that BayBio has monitored throughout the 2010 California Legislative Session passed out of the Appropriations Committee on Thursday, August 12 and will move to a floor vote in the coming weeks. The final day to pass legislation is August 31.
|
|
|
 |
|
FedEx Delivers Savings to BayBio Members
BayBio members can save up to 33 percent on FedEx services. Its not too good to be true. It’s one of 18 benefit agreements BayBio has put into place to assist member companies.
As a BayBio Member, you are now eligible to receive discounts on select FedEx services:
- FedEx Express®: up to 33 percent
- FedEx Ground®: up to 15 percent
- FedEx Office®: up to 20 percent
|
|
|
 |
|
To Compete with the Giants Don’t Try to Look Like the Giants
By Steve Coldiron
You’re a medical device start-up and you have just completed a phase 2 clinical trial for an implantable device to treat pancreatic failure. Now you are ready to communicate the results. But to whom and for what gain? The scientists use precise language to convey the outcome of the study but are probably less interested in communicating a marketing message to potential investors and customers.
But as important as the science may be, translating that science into a value-based message is equally important. It’s easy to publicize a forthcoming consumer product like the Apple iPad. But when the product is much more intricate it takes a branding strategy that cuts through the complexity and reaches business audiences.
|
|
|
|
|
 |
|
A Bay Area Scorecard
By Gail Maderis
|
|
 Recently, Newsweek columnist Fareed Zakaria told an audience of biotechnology executives that America’s foothold as the preeminent technology innovator may be slipping.
“Bill Gates is the Britney Spears of China,” Zakaria said. “But in the U.S., Britney Spears is still Britney Spears.”
|
|
|
 |
|
|
