Product development delays mean prolonged timelines and missed launch dates, which result in budget shortfalls, stunted fiscal growth, even potential company failure. At best, the impact of a delayed product launch is lost revenue and market share opportunity. As the economic climate has become more challenging, the need for a formal, flexible, and proactive development process has become key to a company’s success. Adherence to such a process maximizes efficiencies and facilitates speed-to-market while ensuring FDA and ISO compliance, but implementation and ongoing execution can be challenging. This panel will examine potential issues inherent in the creation of a robust and formal product development process (PDP) and the operational framework necessary for its success. Panelists from several medical device companies will share tips on anticipating and conquering challenges and common pitfalls, based on their own experiences.

What: Medical Device Breakfast Series The Product Development Process When: November 10, 2009 8:00 - 10:00am Where: Cooley Godward Kronish LLP Palo Alto Campus 3175 Hanover Street Palo Alto, CA 94304 Directions Parking: Free parking Attire: Business attire suggested Cost: Early Bird Registration through Nov. 7: $10.00 - BayBio & MDMA Members, Bio2Device and Bio-X Affiliates $20.00 - Non-Members On-Site Registration, Nov. 10: $20.00 - BayBio & MDMA Members, Bio2Device and Bio-X Affiliates $40.00 - Non-Members

Registration (If you are an employee of a Partner or Sponsor company, please contact Program Director, Misha Tsirulnikov to obtain your complimentary registration.)

• Pre-registered attendees will receive an immediate receipt/confirmation after submission.
• Please print this receipt/confirmation and bring it with you to receive your conference credentials.
• Photo ID (driver's license or passport) will be required at check-in.
• All sales are final - BayBio offers no refunds

Please mail your event-related questions to: events@baybio.org or you can contact us via phone: 650-871-7101.

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